Denza, the premium new energy vehicle (NEV) brand jointly owned by BYD and Daimler, has taken a significant step towards international expansion by opening its first flagship showroom in Hong Kong. The store, located in the bustling Kowloon Bay auto shopping district, marks Denza’s official entry into the Hong Kong market.
The Denza D9 MPV: A Game-Changer
The highlight of Denza’s Hong Kong debut is the right-hand drive version of its D9 MPV (multi-purpose vehicle), which hit the local market on June 11. With an intended price range of HK$660,000 to HK$750,000, the D9 aims to capture the attention of discerning consumers who seek higher-end, luxurious, and smarter electric vehicles. In a city where the Toyota Alphard has long been a celebrity favorite, the Denza D9 offers a compelling alternative.
The Z9GT: Denza’s Global Benchmark
Coinciding with the flagship store opening, Denza unveiled the Z9GT, a global model that sets the bar high for luxury cars. The Z9GT has already attracted numerous orders from customers eager to experience its top-tier features and performance. Denza’s strategic move into Hong Kong signals its commitment to providing innovative and sophisticated electric vehicles to a discerning clientele.
Denza’s Journey: From Joint Venture to Independent Brand
Denza traces its roots back to a joint venture formed in February 2011 between BYD and Daimler, with each holding a 50 percent stake. In 2022, BYD increased its stake to 90 percent, while Daimler (now rebranded as Mercedes-Benz) reduced its share to 10 percent. The D9, Denza’s first model under its independent brand, initially launched in the Chinese mainland in August 2022, with deliveries starting in October of the same year. The D9 comes in both battery electric vehicle (BEV) and plug-in hybrid electric vehicle (PHEV) versions, with the latter driving most of its sales. Denza’s SUV models, the N7 and N8, complement the D9 in the lineup.
The Road Ahead
As Denza continues to make inroads into global markets, its Hong Kong flagship store serves as a pivotal milestone. With the Z9GT poised to redefine luxury electric vehicles, Denza’s journey from joint venture to independent brand promises exciting developments for the NEV industry. Stay tuned for more electrifying news from Denza.